WHO WE ARE
Superior
A LANDMARK IN MORE WAYS THAN ONE!
We are a Superior food and beverages trading L.L.C, a UAE National Company, a subsidiary of Superior Group headquartered in Abu Dhabi, with branches across the UAE. Our Company is a fast-growing regional agent of multinational companies and distributor of premium brands.
We provides leading brands a comprehensive 360° strategy to grow market share in the U.A.E. from importation to consumption, successfully linking partner brands to the 6 key elements of the marketplace:
Brand Development
Distributor Execution
Wholesaler Execution
Retailer Execution
In Store Execution
Consumer Marketing
OUR MISSION
To introduce a variety of great products from all over the world and make them available to everyone.
OUR VISION
To be a brand building distribution partner of premium quality FMCG suppliers in the UAE, Providing the best quality products and creating joyful moments. We operate by guaranteeing the availability of goods, quality, efficient logistics and dedicated customer services. We supply premium products via our network of sales channels and take pride in serving our customers and the brands we represent.
OUR VALUES
Honesty & Integrity
We will achieve our objectives through honesty, transparency and honoring our commitments to both customers and partners.
Quality
To provide our customers with high quality products and services with true value for their money.
Customer Satisfaction
To earn our customers' loyalty by maintaining a high level of satisfaction.
Partnership
To establish long lasting business partnerships with all our stakeholders.
People
To always support and develop our greatest asset, our employees.
CERTIFICATIONS HACCP
Superior food and beverages trading L.L.C is proud to say that all our operations are HACCP certified.